The project focused on creating a visual identity that tied together bold colors, textures, and shapes, reflecting the unique connection between music and NFTs. The fresh, underground style was brought to life through marketing pieces for social media, brochures, and email campaigns, giving KLOOV a vibrant presence. On the UX side, the development of responsive wireframes and prototypes played a crucial role in defining the user experience. Key flows, such as registration, NFT auctions, and purchases, were designed with accessibility and functionality in mind, ensuring a seamless experience for artists and buyers alike.