Transforming Macro’s Banking App with User-Centric Design
The challenge was clear: improve the user experience of Macro’s banking app, which suffered from negative feedback and usability issues. By applying a design thinking framework, a thorough analysis of user needs and pain points was conducted, placing users at the center of the redesign process.
Through extensive user research, empathy maps, personas, and customer journey maps were developed, revealing key insights into user frustrations and opportunities for improvement. This groundwork informed the strategic direction, enabling the creation of a clear information architecture and design solutions tailored to user needs.
Delivering a Streamlined, Intuitive Banking Experience for Macro’s Users
The redesign culminated in a high-fidelity prototype that addressed common banking tasks, such as money transfers, account summaries, and transaction histories. By leveraging design thinking principles, the project resulted in an app that genuinely meets user needs and enhances their banking experience.
